The aim of a project proposal is to provide a means for potential funders/partners/future team members to quickly understand your proposition and evaluate if this is something they would like to support or get involved with.
It brings together all we have covered including the problem solution, business model canvas as well as indicating a plan for your next steps.
The project proposal is a great starting point which can be furthered developed into a full business plan at a later stage by including additional details such as your finance projections.
To create your project proposal, answer the following questions as clearly and briefly as possible. (You will already have most of these from your previous exercises )Aim to keep your project plan up to a maximum of 2 pages
11.1 Project Proposal Template
1. What is the problem you aim address?
- What’s the problem you’re tackling? Why does it need to be solved?
- Who does this problem affect? (Use personal or individual stories where possible)
- How big is the problem? How many people does it affect?
- Why does it matter to society? Why is it important to solve this problem?
2. Why does this problem exist? What are some of the factors causing it?
Tip: Include any relevant findings and statistics from existing research as well as your own market research
3. Describe your proposed solution.
- What’s your solution?
- How does it solve the problem and address the causes mentioned above?
- What activities does it involve?
- Why is this the best approach compared to other alternatives?
- How does it differ from existing solutions?
- Who are key stakeholders involved in your solution i.e who are your users, customers or key partners? What role does each of them play?
4. What is the change or outcome that your solution will create?
- How will the lives of your users/beneficiaries/customers be impacted by your solution?
- How would your solution benefit or help to improve the lives specifically of women & girls
5. What skills or expertise would be needed to deliver your proposed solution?
- What makes you and your team’s skills/expertise well suited to deliver this solution
- Who else needs to support this idea to make it happen? i.e Who are the key decision makers you need to get on board?
- What support do you need from key experts/partners to make this idea happen?
6. What is your business model?
- How would your idea generate money or raise the funding needed to deliver the product/service
7. What costs would be involved in delivering your Minimum Viable Product and what are the next steps?
- List the key resources you will need deliver a basic prototype (Minimum Viable Product) of your idea over a period of 3-6 months e.g equipment, technology, licences, staff
- Identify the costs related to the key activities e.g marketing, research, development
- Come up an estimate cost for your project for the next 3-6 months