Your vision must be the foundation of your business or initiative. Your solution will probably change as you continue to learn more about the problem and collect feedback from your beneficiaries/stakeholders/customers. However your vision should remain constant and should always guide your decisions.
Your vision is
- How you want to see the world change
- The difference that you believe your solution will make in the world.
- A belief in a better future for those you seek to help
When developing your vision it’s important to ask yourself the following questions –
- What problem do I seek to solve?
- Who does this problem affect on a personal level?
- Why do I believe this problem needs to be addressed?
- What change needs to happen to solve this problem?
- How would things be different if my vision became reality?
- Does my vision connect on a personal level with those affected by the problem?
Example: SkillUp Africa
Look at vision statements above. What do you think makes the first vision statement ‘a world where every child in Africa has access to a computer at an early age’ unsuitable?
Now take a moment to write your vision statement for business idea. Consider the points we’ve discussed above. How do you want to see the world change and what difference do you intend to make.